Dandileia

The Phorecast Session. Two team enters. One team leaves!

Tomas Seo — Mon, 03 Mar 2008 14:27:12 +0000

The Client
Phorecast

The Challenge
To design a service that rewards collaborate between different disciplines of consulting experts.

Tomas Seo has been working on designing a new business model for a marketing consulting firm since last year, and now Dandileia is proud to announce that the new concept is taking off. Here comes Phorecast!

The basic concept is that Phorecast gathers two teams of innovative thinkers and doers enters a thunderdome and three days later one team leaves with victory. They will battle in creating innovative plans describing for the clients how to conquerer the future using only their bare minds, and a laptop, oh yes and the internet. You might want the more business like presentation of how Phorecast uses their innovative process to gain new business for your company, like with processes models and graphs, then you should go to the Phorecast website and read more. And they are also hunting for fresh innovators willing to battle.

» Visit Phorecast

The Facebook pandemic reaches Sweden.

Tomas Seo — Thu, 16 Aug 2007 14:41:33 +0000

This Forecast is about
Facebook

The Dandileia Trend Forecast
Keep track of the latest innovations by subscribing to our full reports. Be the first to know all about the upcoming trends and gain unique insights in how your competitors will try to use them.

Like a new chain letter virus Facebook, the already overpopulated social network site, finally conquers Sweden. Dandileia takes action by publishing what you need to know to keep up with the newest geek-speak at coffee breaks.

Why now?

Facebook started as a US-college site and has been restricted to US for a long time. In Sweden we linked people in for a while but that site is all about business, Facebook is about wasting time. So back from the summer vacation Swedes started to spread this time waster from office to office and all with the excuse that everybody is doing it, and it’s going to be the next big thing I have to keep up.

What’s new?

Facebook were basically like Orkut, MySpace, Lunarstorm, LinkedIn or what ever networking site until they had the brilliant idea that they should open it up for external developers. This means that all that information on who knows who is within reach for all who can buy a coder. Last year there was a huge shortage on coders that knew how to use the Facebook Applications API. But for most people in Sweden the only thing that is new about Facebook is that there is finally a community where grownups can play around without looking for love or feeling weird about their age.

Show me the money!

There is two layers of using Facebook for commercial reasons right now. The first is plain and simpel start a Group. Since Facebook is hot it shows that you are hot if your organization has a group here. This will probably fade as soon as people realize that most groups are inactive, however groups in communities has always been a small part of usefulness and a big chunk of identity. You are the sum of the groups you belong to.

The second, and more useful way to make money is building a Facebook application. There is a lot of junk applications out there so if you really want to do this you better know why you’re doin it. Facebook is global so if you want to take advanage of the virus like Facebook-effect then the general advice is that if you have less than a two continent market in mind then don’t bother. The investment is problably greater than the reward but that of cause depends on what return on investment you need to show your boss.

What’s next?

Facebook will be the talk of the town for this fall 2007. However Facebook is not important. The implications of Facebook opening up their user database to external developers are mindblowning. Think if you had the code wizard from companies like Amazon, PayPal and Flixer working on making your website more popular. Soon you might.

If you need specific advice on how your company could benefit from new innovations like Facebook Applications, or just want to know more on how to subscribe to our Forecasts:

» Contact us.

Wished there was a workplace like Google in marketing consulting?

Tomas Seo — Thu, 02 Aug 2007 08:35:55 +0000

Then a job at Dandileia’s new endeavour could be just what you are looking for!

Account Manager
This is a full time position based in Stockholm, Sweden.

The Job:
The primary responsibility of an Account Manager for Dandileia is to bring in new business. This means you’re a focused, proactive self-starter who knows how to identify prospective clients and are confident in first contact situations.

* You will be responsible for setting up meetings, writing proposals and you must have a strong ability to close business.
* You are required to devote 20% of your time to persue a dream project that will help our company.
* You are required to devote 10% of your time to study and research and deepen your field of expertise.
* Flexible location. As long as you hit the targets you can work were ever you like. But we do require you to be in the office for specific meetings.

The Person:
* You consider yourself to be innovative.
* You like science and you define yourself as an academic person.
* You have a healthy balance between documenting and refining your process on how to do stuff and just doing it.
* You have enthusiasm for helping clients, not just closing deals.
* You think that having a life is good for business.

The Requirements:
* BA/BS degree, MBA preferred, and minimum of 5 years experience required.
* Ideal candidate has experience in management consulting or in a marketing or sales role in an advertising or design agency with strong customer-facing.
* Expertise in a direct sales organization is preferred.
* Proven success of new business development.
* Excellent, creative written and oral communication skills. (Fluent in Swedish and English)
* Outstanding presentation skills.
* Strong interpersonal skills.
* Understanding of the advertising market.

And no, we are no were near being the Google of Marketing yet, but not even Google was built in one day. So apply now by sending a resume (or an URI to your Linkedin profile) and a description of what dream project you want to pursue.

» Apply now!

Inspired by Paris Hilton.

Tomas Seo — Tue, 10 Jul 2007 09:32:56 +0000

From the fascination of Paris Hilton’s ability to keep her handwriting naive in an adult age came the inspiration to design a new script font: Paris Xoxo Script. Paris doesn’t come in regular so the font is Light and Bold only. So for all of you that always wished that you could be more like Paris here is your chance.

Paris is of course free (as in beer) both for distribution and for non commercial use. No need to ask just do. For instance the font Paris Xoxo Script is a excellent choice for designing legal documents.

» Donwload Paris Xoxo Script Now

Mr Seo Goes to Washington

Tomas Seo — Sun, 17 Jun 2007 23:06:57 +0000

The Client
Göran Gillinger

The Challenge
Translating a Swedish icon to an American audience.

As with all theater posters the goal for the design is ultimately to fill the seats. But since this is Mr Gillingers first play in Washington DC the job was also to introduce him to a new audience. The play is named A Swedish Tiger which is a reference to an well known information campaign with iconic graphics here in Sweden. In the US the graphics is less known so the solution were to paraphrase J. Howard Miller’s Rosie the Riveter. The play is about how the Swedish people handled them self the second world war, and the message is that it is still relevant for people to speak up when we disapprove of how a war is handled.

» Look Closer

Hello designer!

Tomas Seo — Sat, 16 Jun 2007 17:23:38 +0000

The Client
The Association of Swedish Designers

The Innovation
The first dating site where entrepreneurs can meet designers.

Sweden needs more innovative companies and a proven way for countries to breed more innovation is to encourage creative people to co-found multidisciplinary companies with people outside their own industry. That’s why Tomas Seo pitched the idea that The Association of Swedish Designers should set up a match-making site where entrepreneurs could find designers to partner up with in 2006.

Together with Söderhavet, now mostly know for launching the first virtual world embassy in Second Life he developed the concept further and finally Silvia Media coded the whole thing. So that’s it and we are proud to say Hello designer!

» Visit Hello designer!

Dandileia is changing to Wordpress

Tomas Seo — Sat, 16 Jun 2007 00:33:19 +0000

It’s time for change. The Dandileia website has used Typo3 for a quite some time now. Since the Wordpress engine worked so well on the Voccine project it was between that and Drupal that we used on the Hello designer project. Drupal has a more complex structure that is great for bigger websites so Wordpress fits the fast and easy to update profile that Dandileia needs. This is live designing folks so for the next you will witness how things here goes from an empty shell to yummy content. Next stop is the portfolio so you can see what we’ve been up to before.

Six degrees of Diligentia

Tomas Seo — Sun, 29 Apr 2007 17:23:09 +0000

The Client
Diligentia

The Challenge
In a just a few weeks make a new corporate identity design for a large company.

Barbro Ohlson Smith contacted Tomas Seo to help her develop a new corporate identity design for Diligentia, one of Sweden’s largest real estate companies in just a few weeks. Mr Seo took help of Frid Horsnell Design for the design exploration and then he contacted the good people at Pangea design to help out with the final touches. This is a great example were a lot of designers strapped on time works together towards a common goal, a happy client!

Breaking News: Voccine in the New York Times

Tomas Seo — Fri, 09 Feb 2007 08:02:49 +0000

Since launching Voccine has got a lot of attention but this is the first from over seas. New York Times writes about Voccine and shows a photo of the pop-up invitations Dandileia designed for Voccine’s Oscars Party. » Read Now!

Exploring of the World of Podcasting

Tomas Seo — Fri, 19 May 2006 07:11:48 +0000

The Project
Voccine - Pop Culture, Because It Matters!

The Exploartion
Understanding podcasting and pop culture as a marketing tool.

There is no better way to understand a culture than to be a part of it. Decentralized media means that broad marketing campaigns have less impact, so if you want to be mainstream you might consider thinking niche. That’s why Tomas Seo and Christina Jeurling is launching their podcast: Voccine. Christina Jeurling is a television journalist. She has worked as chief editor for Stina Lundberg Dabrowski (30 min interviews with international leaders and cultural personalities), the talk show Late Night with Luuk, Henrik Schyfferts Dokument:Humor and many more. She and Mr Seo have been looking for a project where they can work together for quite some time now and this is it.

Dandileia designed the logotype and the avatar illustrations but the end game for this endeavor for Mr Seo is to gain knowledge how future clients could benefit from this new medium and from pop culture associations in general. And of cause to have fun ride while exploring.

Famous pop culture journalist Jan Gradvall writes in the national business paper Dagens Industri: Förutom sina egna åsikter hinner de i sina hyperinitierade halvtimmesprogram – den oinvigde uppmanas att googla för att förstå alla referenser – leverera fler tv-nyheter än någon annan svensk nyhetsbyrå eller tidning. » Read the unbridged story at DI.se .

Yes, the quot is indeed in Swedish, so is the podcast, however if you don’t speak Swedish you can still listen to the interviews. » Yes, I need to listen now!