Habanero and Tweed wanted their client Wyeth to have a series of creative but structured workshops so that they could re-invent their web channel about depression Contactus. The solution was to engage Tomas Seo to lead the workshops. The result where documentation of an updated content structure so that Habanero could start to build the website.
The Iconic Concept
Designing an animating a logotype that visually remind people of Stina’s gimmick.
Stina was one of Tomas Seo first clients back in 1997, and she has been a great client ever since. Mr Seo has re-designed and re-animated the graphics a couple of times but always kept the concept to focus the visual identity design on the jump.
If you don’t already know, Stina Lundberg Dabrowski is one of the most respected TV-personalities in Scandinavia. She is most appreciated for her in-depth interviews with e.g Hillery Clinton, Coronel Khadafi, Margareth Thatcher, Dalai Lama, Mia Farrow, Leonard Cohen, and Madonna just to mention a few. Her gimmick is to make all her guests show their human side by making them jump in the end of each interview.
The Challenge
To create a competitive new brand for a travel agency specialized in horse riding adventures
Maisa Ek came to Dandileia with a strong idea for how to compete with the established players in the riding holiday business. The ones already out there were a bit old school so she wanted to start Yihaa as a more modern and just a tad more young and hip vibe to it. Mrs. Ek is just the type of clients we love, a driven entrepreneur and the brand concept is really all about her passion. So all Mr. Seo had to do was to give advise on marketing strategy and to help guide that passion into a visualized brand.
